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What Is Grassroots℠ Research? 



GrassrootsSM Research commissions investigative research by tapping a global network of more than 350 freelance reporters and Field Force investigators to conduct interviews with consumers, distributors, manufacturers and more in an effort to bring otherwise unseen business trends to light.

GrassrootsSM Research also publishes Market Monitor, a quarterly newsletter highlighting key market research studies.

An innovative complement to Allianz Global Investors’ team of global industry analysts, GrassrootsSM Research exemplifies our commitment to going beyond traditional fundamental research. By going directly to the source, GrassrootsSM Research gives our investment professionals timely access to solid, research-based insights that help them make informed investment decisions.

Global Resources
  The Americas Europe Asia Pacific Japan
Reporters 13 24 21 2
Field Force Investigators 151 55 124 17
Total Reporters: 60

The GrassrootsSM Research reporter network is a global team of professional freelance journalists who research and gather information on a wide range of business-related topics. They conduct interviews with industry experts via phone calls, email and
in-person meetings.

Total Field Force Investigators: 300+

GrassrootsSM Research Field Force investigators are independent contractors specializing in quantitative market research. They survey consumers and gather information on industry trends. Field Force members include students, professionals and retirees around
the world.

Total Industry Contacts: 50,000+

In the past two years, freelancers who provide information and reports to GrassrootsSM Research have spoken to over 50,000 sources, representing more than 10,000 companies.

All figures as of January 3, 2017.

GrassrootsSM Research is a division of Allianz Global Investors that commissions investigative research for asset-management professionals. Research data used to generate GrassrootsSM Research reports are received from reporters and Field Force investigators who work as independent, third-party research providers, supplying research that is paid for by commissions generated by trades executed on behalf of clients.


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