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The Global Buzz about Non-Alcoholic Beer 

Grassroots Research 



Brewers have sought to expand their product line to people who like the taste of beer, but not necessarily the taste or effects of alcohol. Our latest Grassroots℠ Research shows that the results thus far have been flat to frothy, depending on the country.
Nonalcoholic beer reportedly is taking market share both from regular beer and other nonalcoholic beverages in Germany and Spain, and from regular beer in Japan. While in the US, Italy and the UK, nonalcoholic beer is not taking market share from any category.

Interviews with sources at large-scale retailers, including pubs, bars and restaurants that carry nonalcoholic beers; and wholesalers in North America, Europe and Asia revealed that sales of regular beer in the first half of 2016 were up year-to-year an average 9% in the UK,
In Germany, famous for its brewers, nonalcoholic beer is taking market share from regular beer
7% in Italy, 2% in the US and 1% in Spain, while sales of nonalcoholic beer were flat.

In Germany and Japan, sales of regular beer reportedly were down slightly, while sales of nonalcoholic beer were up slightly. And in Indonesia, sales both of regular and nonalcoholic beer were down.

Meanwhile, in Japan, two-fifths of sources said the nonalcoholic beer category is growing faster vs. last year, while slightly less than half said it is maintaining growth. In the UK and Germany, the nonalcoholic beer category reportedly is maintaining slow growth, while in Italy, there is no growth at all. In the US, Spain and Indonesia, sources' opinions were mixed regarding growth in the nonalcoholic beer category. Sources expect all sales patterns to remain the same in the next one to two years.

The material contains the current opinions of the author, which are subject to change without notice. Statements concerning financial market trends are based on current market conditions, which will fluctuate. References to specific securities and issuers are for illustrative purposes only and are not intended to be, and should not be interpreted as, recommendations to purchase or sell such securities. Forecasts and estimates have certain inherent limitations, and are not intended to be relied upon as advice or interpreted as a recommendation.

GrassrootsSM Research is a division of Allianz Global Investors that commissions investigative market research for asset-management professionals. Research data used to generate GrassrootsSM Research reports are received from reporters and Field Force investigators, who work as independent, third-party contractors, as well as external research panel providers—all of whom supply research that may be paid for by commissions generated by trades executed on behalf of clients. We believe these sources of information to be reliable and are providing the information in good faith, but in no way warrant the accuracy or completeness of the information. We have no obligation to update, modify or amend this document or to otherwise notify you in the event that any matter set forth in this document changes or subsequently becomes inaccurate. In addition, information may be available that is not reflected at this time. We accept no liability whatsoever for any direct or consequential loss or damage arising from your use of the information contained in this document. We and our affiliates, officers, employees or clients may effect or have effected transactions for our or their own accounts in the securities mentioned here or in any related investments. The information provided in this document is provided for informational purposes only and shall not be considered investment advice. Any reference to a particular company shall not be considered an offer to sell, the solicitation of an offer to buy or a recommendation to buy, sell, or hold any security issued by such company. No part of this material may be i) copied, photocopied, or duplicated in any form, by any means, or ii) redistributed without prior written consent.

Allianz Global Investors Distributors LLC, 1633 Broadway, New York, NY 10019-7585,, 1-800-926-4456.


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