Nonalcoholic beer reportedly is taking market share both from regular beer and other nonalcoholic beverages in Germany and Spain, and from regular beer in Japan. While in the US, Italy and the UK, nonalcoholic beer is not taking market share from any category.
Interviews with sources at large-scale retailers, including pubs, bars and restaurants that carry nonalcoholic beers; and wholesalers in North America, Europe and Asia revealed that sales of regular beer in the first half of 2016 were up year-to-year an average 9% in the UK,
7% in Italy, 2% in the US and 1% in Spain, while sales of nonalcoholic beer were flat.
In Germany and Japan, sales of regular beer reportedly were down slightly, while sales of nonalcoholic beer were up slightly. And in Indonesia, sales both of regular and nonalcoholic beer were down.
Meanwhile, in Japan, two-fifths of sources said the nonalcoholic beer category is growing faster vs. last year, while slightly less than half said it is maintaining growth. In the UK and Germany, the nonalcoholic beer category reportedly is maintaining slow growth, while in Italy, there is no growth at all. In the US, Spain and Indonesia, sources' opinions were mixed regarding growth in the nonalcoholic beer category. Sources expect all sales patterns to remain the same in the next one to two years.