Interviews with 1,000 cable or satellite subscribers in the US revealed that 89% subscribed both to television (cable/satellite) and internet service in the past six months, while 11% subscribed to television only. Furthermore, 24% currently subscribe to Comcast, followed by DIRECTV at 17%, Time Warner at 10%, AT&T U-Verse at 9% and Verizon FIOS at 8%. Also, 40% of our sources spend $100–$149 per month on cable/satellite and internet service, while 33% spend more, and 28% spend less.
Meanwhile, 47% of sources contacted their cable/satellite provider in the past 24 months to negotiate a new package agreement, including 32% who changed their contract terms (among these, 43% downgraded to a package with fewer channels; 34% upgraded primarily to obtain more channels; 21% upgraded primarily to get faster internet speed; and 2% downgraded to internet only). Among the 43% who downgraded to a package with fewer channels, 71% are somewhat or very satisfied, while 29% are somewhat or very unsatisfied.
Among sources who downgraded to internet only, 58% are somewhat or very satisfied, while 42% are somewhat or very unsatisfied. Among the 47% who contacted their cable/satellite provider to negotiate a new package agreement, Netflix currently is the streaming service to which they most frequently subscribe (52%), followed by Amazon Prime (39%) and Hulu (13%).
Sources who contacted their provider and remained on their current plan as well as those who upgraded to a plan with more channels or to get faster internet were asked why they did not downgrade to a less expensive plan. Forty percent like their current plan, 30% did not want to downgrade their internet speed, and 17% each did not want fewer sports channels nor fewer premium movie channels.
Television only vs. TV + Internet
% of subscribers
Source: GrassrootsSM Research