About Grassroots℠ Research

What Is Grassroots℠ Research?

GrassrootsSM Research is a unique division within Allianz Global Investors that uses a global network of journalists, Field Force investigators and industry contacts to help us identify important stock and sector trends before our competitors do. 

Using innovative market research and investigative journalism, GrassrootsSM Research gathers information on under-researched marketplace trends, the competitive environment and global business developments that affect our investments today and tomorrow.

GrassrootsSM Research also publishes Market Monitor, a quarterly newsletter highlighting key market research studies.

An innovative complement to Allianz Global Investors’ team of global industry analysts, GrassrootsSM Research exemplifies our commitment to going beyond traditional fundamental research. By going directly to the source, GrassrootsSM Research gives our investment professionals timely access to solid, research-based insights that help them make informed investment decisions.

Global Resources
The Americas Europe Asia Pacific Japan
Reporters 13 24 22 2
Field Force Investigators 151 55 124 17

Total Reporters: 61

The GrassrootsSM Research reporter network is a global team of professional freelance journalists who research and gather information on a wide range of business-related topics. They conduct interviews with industry experts via phone calls, email and in-person meetings.

Total Field Force Investigators: 300+

GrassrootsSM Research Field Force investigators are independent contractors specializing in quantitative market research. They survey consumers and gather information on industry trends. Field Force members include students, professionals and retirees around the world.

Total Industry Contacts: 50,000+

In the past two years, freelancers who provide information and reports to GrassrootsSM Research have spoken to over 50,000 sources, representing more than 10,000 companies.

How Did Grassroots℠ Research Start?

In late 1982, US investors expected Atari’s new video game “E.T. the Extra-Terrestrial” to be the must-have item on every child’s holiday wish list. The rising stock price of Atari’s parent company, Warner Communications, reflected these high expectations.

But actual sales of the game turned out to be disappointing, and Warner’s stock price declined sharply, upsetting investors and troubling our portfolio managers.

Several portfolio managers realized that this gap between expectations and actual sales could have been detected earlier if they had spoken directly to retailers who were selling the game, or to parents who were completing their holiday shopping.

From that experience, the idea for GrassrootsSM Research was born. The concept was simple: If you want to know about pharmaceutical prescription trends, why not ask the doctors who do the prescribing? If you want the outlook for corporate software spending, why not talk to the IT managers who are planning their companies’ software budgets?

By 1984, GrassrootsSM Research was fully operational and an integrated part of our fundamental stock research platform. Since that time, GrassrootsSM Research has developed into a robust global network providing timely business insight, research and reports.


How Does Grassroots℠ Research Work?

The staff at GrassrootsSM Research listens every day to the unanswered questions that portfolio managers and analysts express about company- or industry-specific issues. They then form these questions into market research projects to be completed by independent researchers around the world.

Our research is proprietary to Allianz Global Investors and is tailored to answer these specific questions from our portfolio managers and analysts, which are identified based on their potential to be key stock drivers. This leads us to conduct market research on a wide range of topics in all sectors, from consumer, technology, telecom and healthcare to industrials, materials, financials and energy.

Here’s a look at some of the key roles and responsibilities involved in producing GrassrootsSM Research.

GrassrootsSM Research at a Glance

Portfolio manager/ analyst

Seeks information about a company or industry’s products, processes or plans

GrassrootsSM Research project manager

Designs investigations, compiles background information, works with reporters


Queries marketplace sources, relays preliminary findings, submits written studies

Portfolio manager/ analyst

Incorporates GrassrootsSM Research findings with fundamental research to make portfolio decisions


Market Monitor is a quarterly newsletter published by the GrassrootsSM Research team. In addition to offering it to the contributors who help shape our reports, we share it with our wide range of clients, including financial intermediaries, institutional investors and mutual-fund shareholders. It contains key excerpts of the proprietary market research studies that we make available to our investment professionals.

Download past issues of Market Monitor below or browse summaries of individual research reports.

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